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Pakistan Textile Industry’s Comeback at Heimtextil 2023

Tehreem Tufail

Wednesday, February 1, 2023

Heimtextil 2023, is a meeting place for all things textile! It welcomes retailers, wholesalers, designers, furniture and bedding stores, interior decorators, architects, and so on. This year Heimtextil found a home in Frankfurt, welcoming 44,000 visitors and 2,400 exhibitors from 129 nations. 

The Covid pandemic had adversely affected the textile industry worldwide, Pakistan included, where supply chains across the globe were disrupted. Heimtextil 2023 thus came at an opportune time, offering a much-awaited comeback to the textile industry. 

The event showcased a wide range of products – from textile raw materials, technology, upholstery, decorative fabrics, outdoor fabrics, artificial leather, and even wallpaper.

A huge number of international visitors were seen attending, with the top ten exhibiting countries being China, India, Pakistan, Turkey, Italy, Germany, Spain, Portugal, France, and Great Britain. The countries with the most visitors included Germany, Italy, Turkiye, the United States, Great Britain, France, the Netherlands, Spain, Pakistan, India, and Greece

clothing manufacturers

Compared to 2020, Heimtextil 2023 had an immense increase in the degree of internationalization, with about 94% of exhibitors being international. The exhibitor side saw a larger number of participants from Pakistan and Turkey specifically, as compared to previous pre-pandemic events. 

In spite of the global recession, Heimtextil 2023 managed to open up a lot of new opportunities for Pakistan as at the exhibition Pakistani textile companies received export orders of up to $500 million. Interest was shown not just by the usual importers from Western Europe but buyers from Eastern Europe also showed immense interest in Pakistani textile products.

Not just this but textile importers from the US and Canada also looked to Pakistani textile companies as an alternative to China. Pakistani textile companies participated enthusiastically in the 4-day exhibition in record numbers undeterred by the volatile economic climate in Pakistan.

Heimtextil 2023 was a success not just for larger Pakistani textile companies but for small and medium-sized businesses as well, which witnessed an incredible response from customers. The exhibition could be a source of hope for the economic stability of Pakistan with the potential to help increase home textile exports by up to $5 billion. 

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