Zaraye has raised $2.1 million in pre-seed with TIGER GLOBAL

The increasing Importance of HR in Startups

Zara Eruch Malbari

Tuesday, February 7, 2023

Human Resources (HR) is the backbone of any organization, and its importance is amplified in the fast-paced, dynamic world of startups. It’s no secret that startups are the engines of economic growth and innovation, and their success hinges upon the strength of their HR strategies. The word HR in the past few years has also transitioned into becoming known as the People & Culture Team which is very much the case for Zaraye.

The transition from HR to "people team" is not a replacement but rather a rebranding or rethinking of the role and function of the HR department within a company. The change in terminology is meant to signal a shift in the focus and approach of HR from a strictly administrative and compliance-focused role to a more holistic, employee-centric role. The "people team" is viewed as a partner and advocate for colleagues, working to create a positive work environment and support the personal and professional growth of the colleagues. This change in branding and approach to HR is often driven by changes in company culture, values, and the needs of a modern, diverse workforce.

To stick true to the new branding of the department and to meet the needs of the fast-paced culture in start-ups, we will delve into why the people team is crucial for startups and how it drives growth and success for Zaraye as well:


  • Attracting and Retaining the Best of the Best

In today's highly competitive job market, startups are in a race to attract and retain top talent. The People Team is the key player in this game, creating and executing strategies to lure and keep the best colleagues. This includes developing a company culture that appeals to the best and brightest, offering competitive benefits, and implementing performance management programs that motivate and engage colleagues. At Zaraye, we have created a space for professional growth in whatever work domain they feel best can utilize their abilities and develop an immense experience.


  • Compliance is Key

Startups operate in a heavily regulated environment, and it's crucial to comply with several laws for colleagues. The people team ensures that the company follows all relevant laws, protecting the organization from legal liability and preserving its reputation. The Peoples Team keeps the company straight and narrow from equal employment opportunities to anti-discrimination, competitive salaries, and hour laws. The people team at Zaraye has devised a manual that clarifies the laws and has been very transparent with the policies made for the people.


  • Mediating Employee Relations

The people team at Zaraye is the first line of defense when managing colleague relations and addressing workplace conflicts, harassment, and discrimination. In startups, a small group of colleagues can greatly impact the company's culture and success. The people team acts as the mediator, resolving conflicts, promoting a positive workplace environment, and fostering colleague engagement and productivity. 


  • Benefits that Boost

The people team is responsible for implementing and managing colleague programs and benefits, including health insurance, equity plans, and paid time off. Offering competitive benefits is crucial in attracting and retaining top talent. The people team at Zaraye ensures that the company’s benefits package is competitive and meets the needs of its potential colleagues to convince them to leave their comfortable jobs in MNCs and build their careers with Zaraye.


  • A culture that Drives Success

The People & Culture team drives the company culture, promoting values and behaviors that align with the company's mission and goals. A strong, positive organizational culture leads to increased colleague engagement and productivity and improved colleague retention. The people & culture team plays a critical role in shaping the company culture and positioning the organization for long-term success in a competitive business environment.


The people and culture team is the unsung hero of startups, contributing to their growth and success in countless ways. From attracting and retaining top talent to driving organizational culture and managing colleague relations, the people and culture team is vital to any startup's success. By investing in the people & culture team, startups lay the foundation for growth and success, positioning themselves for long-term success in a fast-paced, competitive world.

Leave your comment